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Monday, August 20th

July Commentary by Barbara Ross

Tiny tots gobbling up pancakes drenched in berry syrup. Gray-haired couples scarfing down spicy tofu scramble. A beautiful twenty-something woman daintily tasting her yogurt. James Reismiller passionately explaining the science of solar energy. Mayor Charlie Tomlinson cooking in the kitchen and everyone having a good time.

It all happened at three Buy Local First Breakfasts sponsored by the Corvallis Independent Business Alliance and the First Alternative Co-op. The Corvallis Odd Fellows generously provided their fellowship hall and kitchen. All the food was prepared by volunteers, and many of the ingredients were donated by local firms. The breakfasts were well-attended, with about 180 folks the first time, 298 the second and 263 the third.

The atmosphere was light, but the purpose was serious: to help people think about their purchases and encourage them to buy more locally produced products. How we spend our dollars has an important impact on our local economy. Also, as a nation our buying patterns are directly linked to the threat of global warming.

We do have choices in life: We can worry about global warming and do nothing, or we can decide to do our part by changing a few habits. Looking at what we buy to eat is a good place to start. Much of our food comes to us from around the world. If you buy a greater portion of what you consume from Willamette Valley farmers, you reduce the fuel needed to get edibles to your table.

Luckily, in Corvallis we do have great options.

We can buy terrific local produce at the Saturday Farmers’ Market. We can also add the Wednesday market at the fairgrounds to our weekly routine. Right now there is an abundance of delicious things: fresh tomatoes, yellow squash, new potatoes, homemade salsa. Delightful smells fill the air; the scent of basil, the aroma of burritos wrapped in handmade tortillas, the fragrance of ripe peaches.

Buying fruit from local farmers helps them make a profit, as well as providing tasty treats for your family. You are also reducing the amount of fuel needed to move your groceries from place to place.

If you miss the Saturday market, you can turn to Richey’s Market, where the managers are buying more and more local produce. This week they have local blueberries, raspberries, strawberries, loganberries and collard greens.

Also, every day of the week at the First Alternative you can get a variety of foods produced close by. To help you out they post a “Local 6” logo next to products that come from our surrounding six counties. Astonishingly, there are 1,200 local items on the co-op’s shelves.

Of course, food is not the only area where you can shift to buying local products. The next time you buy a gift for a grandchild, give a wooden toy or puzzle made right here in Corvallis. Buy your mother a potted lily from a local grower. Give the one you love an exquisite piece from one of our local artists.

None of us can alter the course of climate change alone, but we can change our own behavior. By changing one small habit, we can become part of a larger movement to take better care of our world. Besides, fresh summer fruit tastes so good.

June Commentary by Jack Wolcott

With our National Holiday (the 4th of July) coming up, this is a good time to consider the significance and responsibilities of Independence. I would like to suggest that, just as it is not prudent to take your independence for granted, neither is it sensible to take your independent businesses for granted.

As an article in last Thursday’s Gazette-Times unfortunately pointed out, Corvallis’ original art house theater, The Avalon Cinema, will be closing June 30. The four-screen Darkside Cinema will remain open.

Paul Turner is an excellent example of the value of locally owned, independently operated businesses: He believes in his product and has faith in his community. When a new 12-screen megaplex theater was announced in 2004, instead of conceding, he rose to the challenge and opened a fourplex of his own, The Darkside. The world of independent films is complex and mirrors the realities of independent retailers in a smaller community. People strive to manifest their dreams through their passion and hard work, but without community support, they may be unable to reach a sustainable level of productivity. The quality does not always translate into success.

As Paul said in the GT article, the turning point came when he opened an “outstanding film … and had one person show up.” Just because the quality is there and people like having independent films available and really enjoy the times they go, doesn’t assure financial sustainability.

I believe that our locally owned businesses have proved over and over that we are willing to persevere in difficult times and adapt to a changing marketplace. We are also willing to invest our savings and security in our businesses and to trust the good will of our community. But it is not enough for people to say they “love a particular business,” they must actively support it — either through patronizing it or telling their friends about it. Please don’t assume that the business will always be there! Too often, we don’t know what we’ve got until it’s gone.

I am not suggesting anyone feel “guilty,” just do what you can and look for opportunities to increase your support. Talk with your local merchants, let them know how you feel they are doing to deserve your business. We accept the realities of competing with national retailers and have confidence in the quality of our products and service. These are things over which we have a degree of control; the unknowns are why something doesn’t work. This is where we depend on our customers to let us know how we are doing and if there are other things we should be aware of.

I feel this is one of the real benefits local businesses offer to their community. They exist in a shared relationship: When one prospers, the other naturally benefits. For every dollar spent with a local business, there is about 3½ times the local economic benefit than if it were spent with a national retailer. Local owners also live here and depend on the vitality of their community to provide a healthy and prosperous environment in which to raise their family. Independent businesses contribute significantly to America’s independence. July is a great time to celebrate them both!

   


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