Through this column, I have worked to celebrate the values and benefits of locally owned, independently operated businesses. Because of coming changes in the Gazette-Times business section, this will be my last regular offering in this spot. The Corvallis Independent Business Alliance will continue to do its part, but I’d like to leave my readers with a few thoughts on how to help maintain the vitality of our local community.

First, it’s up to you to help educate your friends, provide feedback to your favorite local merchant, and speak up when governing committees or bodies request feedback. CIBA believes that a well-educated consumer is good for our businesses and our community. A healthy community is composed of individuals learning and growing together toward a common goal. We trust you to do what you can, when you can, and to do more when possible. And most important, share your learning with your friends and get them involved.

Here are three questions I hope you’ll ask when considering your relationships with businesses in Corvallis.

Who owns this business?

“Local” does not necessarily mean locally owned. Too often, the word has become a marketing buzz word and may actually relate more to location, franchise ownership, or other manipulations of the wonderful term. All CIBA members live here, raise their families here, and invest in our community for the long-term mutual benefit. If you are not sure about the business, just ask.

Who makes the fundamental decisions?

“Independent” does not necessarily mean independently operated. Who has the final say on food items and sources, book titles, home and gardening supplies, store hours and services, donation requests, etc? CIBA believes that the people who live and raise their families here should determine the decisions that affect our community.

Where does the money go?

Several studies have confirmed that for every $100 spent with a locally owned merchant as compared to a national chain, about 3½ times the local economic benefit is generated. The money stays in town, multiplies several times and becomes a diverse source of community support and stability. CIBA encourages you to vote with your dollars and put your money where your home is.

That is really about all there is to say. The rest is up to you to determine the quality and diversity of the community in which you want your children to grow. We are talking about a process, not an immediate change. Just start where you are, identify what is important to you, educate yourself about the significant differences among your choices, do what you can, and involve your friends in your process.

Watch for our new directory of member businesses due out this fall. If you are not yet a member, join soon for a free listing.

On behalf of the Corvallis Independent Business Alliance, I want to sincerely thank everyone for their genuine support for our efforts.